It seems you can't keep a good clay man down. Mastercard is resurrecting the 1970s Playdoh figure Mr. Bill from NBC's Saturday Night Life for a new MasterCard debit television commercial, set to begin airing on Monday.
The spot is the latest in MasterCard's "Priceless" campaign, and features Mr. Bill enduring one of his typical, pain-ridden bad days. He gets hot coffee spilled on him, a briefcase opened up in his face, and catapults through the air, landing on a bus windshield. It's nothing compared to the shorts we saw on SNL in the 70s and 80s - where Mr. Bill endured endless amputations, stompings, and other methods of claymation torture...but yet you just can't kill him off.
MasterCard is hoping the spots hit at the hearts and funny bones of Baby Boomers who grew up watching Mr. Bill on SNL. He's actually had quite a career in commercials since leaving SNL.
Click here to read more and scroll down to watch the clever ad before it hits the airwaves next week.