Some more great finds from the Fashion of the 70s book I'm borrowing:
1. Gee Your Hair Smells Terrific
Presenting a great pickup line, shampoo name, and advertising headline all rolled into one. Gee, is it any wonder why we can no longer find Gee Your Hair Smells Terrific on drugstore shelves?
2. Landlubber: Insulting women everywhere since 1970
Visually it's not your typical colorful 70s advertisement (although the black and white photography and handwritten-like copy make it very much ahead of its time.) However, I wanted to bring everyone's attention to the copy floating above the Easy Rider lookalike and his bored looking girlfriend: "In real life, the guy's hair would be matted down from the helmet. The chick would be your woman instead of a New York model." Note that "your" was underlined for emphasis.
Thanks a lot, Landlubber. For your information, the model you've chosen is hardly Carol Alt - more like Linda McCartney after toking a little too long with Paul. But at least they provide their mailing address in the ad - female consumers knew where to send the hate mail.
3. Fugly clothes are a thing with Karen and Carl.Looking at this one, I initially thought it was a motorcycle advertisement. Instead, it provides too much random information about Karen and Carl: she's into yoga and therefore, trying out new sexual positions; he's into making jewelry and quiches (such a progressive male exploring his feminine side in the 70s.) She makes their clothes - and apparently is into pairing awful colors such as orange with bright yellow and green (and she's even got matching Ronald McDonald shoes - yuck!) Karen, maybe you oughta let Carl take over the sewing machine for a while...seeing as how he's got that creative side to him.