Monday, October 29, 2012

Retro Product Fail #9: Space Food Sticks


I was going through a 1971 Family Circle that I bought at a flea market when this ad piqued my interest. Hmmm...I'd never heard of Space Food Sticks--and honestly, my first impression of the photo is that they didn't look too appetizing. Being touted as only having 44 calories, they were clearly trying to reach the dieting mom demographic here, and promised a dose of protein, vitamins and minerals--a precursor to today's energy bar. To me, they look like a glorified Tootsie Roll. 

But Space Food Sticks were manufactured by Pillsbury beginning in the 1960s to capitalize on America's fascination with exploring outer space, and they did enjoy some success until they fell victim to deceitful advertising. They were created by the company's chief food technologist Howard Bauman, who--along with his team--developed solid food for astronauts that could be eaten in space, such as "food cubes" (no mention of what they actually consisted of), cake, relish and non-refridgerated meat. 

Far out brochure for Pillsbury Space Food Sticks via Allee Willis Blog
Pillsbury wanted people to think that our American astronauts were actually eating these things on missions. They were--in a way--but snacking instead on modified versions, not the commercial version found in stores. When it was discovered that no Space Food Stick had actually been taken on a space trip, Pillsbury dropped the word "space" from the title and simply called them food sticks. Another unfounded claim that Pillsbury had to nix is that they were as nutritious as milk. Their popularity waned from there and they disappeared from store shelves in the 80s. 

That is, until just a few years ago when the site Retrofuture.com joined up with a food scientist to recreate Space Food Sticks in their chocolate and peanut butter flavors and sell them at FunkyFoodShop.com. Commenters who grew up with them as kids say the taste and texture is very much like the aforementioned Tootsie Roll. You can learn more about them and other space-related foods at The Space Food Sticks Preservation Society. In the meantime, here's a great vintage commercial for them as well as for a knock-off, Space Energy Sticks. Any Go Retro readers fans of them, or remember them?



5 comments:

Anonymous said...

Blast from the past Pam! I did convince my Mom to buy the Chocolate ones for me. Unlike Tootsie Rolls which are gooey and greasy feeling, but IIRC their texture was different, more gritty, mealy and drier, like dried out caulk. They would bend but kinda snap, or break, if bent too far. Off topic, but my fav ephemeral thing was the Apollo 11 Lander Cutout sheets given away at the Gulf Oil gas stations. I lurked around the attendants until they gave me one to just go away! http://spacecollecting.blogspot.com
s-a-h-d

mike said...

I remember these. Tang they were not! They were inedible. I grew up in a house with four kids and no snacks and you still could not get us to eat them. They were truly space sticks because all they did was take up space in the pantry.

Pam@GoRetro said...

Stay-at-Home-Dad - Gritty and caulk-like? Yummmm! I'll check out the blog link you sent along. Hard to believe that there was once a time when kids were excited about the space program.

Mike - "take up space in the pantry"--LOL!

JZ said...

My mom got them once, probably because I was very much into the space program as a child. Mike was wise to leave them in the pantry; in one's stomach they made you feel like you had eaten a hockey puck...:)

SUZY8-TRACK said...

I don't remember these, but then again, "food sticks" doesn't sound too appetizing. The only space related food I recall was Tang, which I loved.

Link Within

Blog Widget by LinkWithin