I could be wrong, but I believe that beauty makeovers started to appear in women's magazines in the 70s. It's a sad conundrum, however, that due to the styles of the times, the woman didn't necessarily look any better after her makeover.
Case in point: the two ladies below, who were featured in Good Housekeeping Magazine. These appear over at the awesome retro site ClickAmericana--I only wish I had my own scans to show; maybe in the future I'll acquire some magazines to make this a full-fledged wasted makeover post.
The magazine is saying that Bridget was worried that a shorter do would require constant care. Here's the thing with these Farrah Fawcett-inspired flips by someone who tried unsuccessfully to have one as a teenager: they create MORE work, especially when you have fine hair. You can spend hours trying to whip those side layers into submission with rollers, a curling iron, and enough Aqua-Net to burn a hole in the ozone layer. And I'm sorry to say this, but that cut is really drawing attention to her nose.
Nancy's new look screams Tootsie to me--all she needs is a pair of large framed glasses. She looks older. You gotta feel sorry for her; she's an actress, but how many roles can she get with this buttoned up look--a schoolmarm? The only thing I like is the hair color.
Ah, well...better luck next time, ladies.