Wednesday, June 25, 2014

T*ts and Tiparillos


The Tiparillo advertising campaign of the late 1960s reminds me of a series of sleazy ads done for Microsheen shoe polish a decade before, a campaign that begs the question "what do showing boobies have to do with shoe polish?" Absolutely nothing, son, but now that we have your attention, don't forget our brand name or product. 

These Tiparillo ads very well may have been conceived by the same advertising team, filed under the classic "sex sells, so who cares about product relevance?" category. At least Tiparillo tried to offset the sexist tinge by placing the models in their ads as accomplished women, in professions that went beyond the usual 1960s secretary role: marine biologist, librarian, lab technician and violinst. The problem is all of them are dressed very inappropriately for their jobs and some are not dressed at all, at least from the waist up! It's also highly doubtful that any men actually made it to the copy at the bottom of each ad. Take a look...


Double your pleasure, double your fun!



It looks like this biologist has her own built-in flotation devices to keep her afloat. "You don't want a cigarette? OK, well how about I motorboat you instead?"



She blinded me with science, and failed me in lung cancer.



If dental hygienists really forgot to wear bras, many men would go to the dentist a LOT more regularly. And most hygienists would be offended by the cigarette gesture, because smoking and dental health go together like...well, eating a candy bar after you brush your teeth.  

So much for the shy librarian type hiding behind her glasses with the hair pulled high atop her head. This one lets it all hang out, so to speak. 



Save a horse, ride a man who offers you a Tiparillo. And while she's covered up, it's pretty obvious she is not wearing a bra. I don't even want to think about the bounce factor involved while riding a horse like Lady Godiva did...



Insert joke here about getting your instrument played.

A commercial that aired earlier in the era was much more tame (and is very classy 1960s):



No surprise, all of these featured print ads ran in Playboy. But Mad magazine had the last laugh with Tiparillo's campaign...



7 comments:

Desdinova said...

The woman in the Mad magazine parody is JoAnne Worley, who was later on Laugh-In. She was in the Mad Show on Broadway in the mid-60s.

George Carlin made jokes about one of the TV ads which ended with a train going into a tunnel.

Shady Del Knight said...

When I grow up I wanna be a cigarette girl and walk through trendy nightclubs repeating, "cigars... cigarettes... Tiparillos." It's most certainly a career with a future.

Thanks for the mammaries, Pam, of a time when Mad Men roamed the earth making ads like these with impunity and smoking was actually good for you.

Luis said...

I love the glasses of the Lab Technician! And yes, Pam, I did make it to the copy at the bottom where it states "She knows. She's programmed. And she's ready."

Pam@GoRetro said...

Shady, your commentary (and pun!) cracked me up. I wouldn't mind having the Tiparillo girl's gig on the side as well.

Thank you, all, for the comments!

e is me said...

Hi, Pam.

Enjoyed your post. Amazing how times have changed.

I understand that the point is that they were using breasts to get you to look at the Tiparillos, but it made me laugh for a different reason.

I work with a lot of bright, accomplished young women. I would not be surprised if some of them actually did show up to work like that. (I was at a party, but it is wrong to call in!) In their defense, I don't think any of them smoke.

Anyway, it made me laugh to consider that.

My real reason for commenting is to say that I really enjoy your blog. I haven't read it religiously; rather I have come here from time to time to binge read.

I need to come here more often.

Thanks again for a great post!

e is me said...

Hi, Pam.

Enjoyed your post. Amazing how times have changed. It was a fantasy then. Sexy librarian, sexy lab technician, etc.

I work with a lot of accomplished and bright young women. I would not be surprised if some of them actually did show up to work like that. (I was at a party, but I didn't want to call in!) In their defense, I don't think any of them smoke.

Anyway, it made me laugh to consider that.

My real reason for commenting is to say that I really enjoy your blog. I haven't read it religiously; rather I have come here from time to time to binge read.

I need to come here more often.

Thanks again for a great post!

Pam@GoRetro said...

Hi e is me -- thanks for stopping by and for your comments! Glad you are enjoying the blog.

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