Saturday, February 25, 2012

A Tale of Two Rock and Roll Band Logos

Both logos came from FamousLogos.us
The Beatles and The Rolling Stones: some might say there was rivalry between two of the biggest and most successful bands in rock and roll history, but I always believed they had nothing but mutual respect for each other. I also like to sum up their styles by pointing out that The Beatles' music was about love while The Stones' music was about sex, and that might also be apparent in their infamous logos. I love both groups and have admired the design of each of their brands, so I thought it might be fun to take a look at each to learn the origins of them. 

First, The Beatles. It's interesting that Ringo can be attributed to some of the more quirky tidbits of Beatles history; he coined the phrase "a hard day's night" which became the name of The Beatles' first feature film and corresponding song. He's also responsible, in part, for the manifestation of the logo, which made its debut in 1963 but still looks quite contemporary today. In fact, the logo doesn't really follow any highly recognizable fonts of the late 50s/early 60s, which keeps it timeless--just like The Beatles' music. 

The logo came about when Ringo Starr and Brian Epstein, The Beatles' manager, visited a London drum store called Drum City in April 1963. Ringo originally had his heart set on an all-black drum kit, but was quite taken with a swatch of Ludwig's new oyster black pearl finish on the front desk. It was only available on the Ludwig brand of drums and the store's owner, Ivor Arbiter, had one Ludwig Downbeat kit with the finish in stock, for the hefty price tag of £238.

Epstein balked at the price. He offered to trade in Ringo's old drum set for the Ludwig set. Arbiter agreed on the condition that the Ludwig logo appear on the bass drum, as he recently had struck a deal between the manufacturer and his store. Epstein counter negotiated that The Beatles' name had to appear on the bass drum as well. 

That led to Arbiter quickly sketching out an impromptu logo for the band--featuring an elongated "t" to emphasize the word "beat" in Beatles. Amazingly, Arbiter was paid only £5 for his graphic design work--a logo that was soon to become famous the world over. A local sign maker named Eddie Stokes perfected the design and painted it onto the drum kit.

Photo taken by Gordon Baer, via BeatleSuits.com
The Beatles' logo, now on the new drum set, made its debut during the filming of Thank Your Lucky Stars, which the Fab Four were appearing on. By the time they appeared on The Ed Sullivan Show almost a year later, Ringo had yet another new Ludwig drum set, with the logo appearing slightly heavier. Ringo would use seven different drum heads between 1963 and 1967, and is rumored to still own the original that he acquired through Drum City.

So maybe Ringo wasn't responsible per say for the design of the logo, but if it hadn't been for the drum mishap, who knows how it might have been interpreted differently. It's clean, basic, classic and instantly recognizable. Needless to say I think Mr. Arbiter got gypped! Here's a really great news clip on the story of Ringo's drums and how The Beatles' logo came to fruition:



The Rolling Stones' logo may be a contrast of sorts compared to The Beatles--for starters, it's a symbol, not incorporating the name of the band or any letters for that matter. Where The Beatles' logo is black, The Stones' is red, a color indicative of passion and energy. It's also a depiction of one of the most sensuous and sensitive parts of the human anatomy, the mouth. Right away I think you can see where we're going with this...

Variation of the logo from RockWriteListen
The "Tongue and Lip Design" as it was named was created for the band a little later than The Beatles' logo--in 1970 by the graphic artist John Pasche. Pasche was an art design student at the Royal College of Art the time, and Mick Jagger approached him to create a logo after being disappointed with the designs that Decca Records presented to the band, to be used on The Stones' new label. Pasche was clearly inspired not only by pop culture at the time, but by the size of Jagger's pout:

"I wanted something anti-authority, but I suppose the mouth idea came from when I met Jagger for the first time at the Stones’ offices. I went into this sort of wood-panelled boardroom and there he was. Face to face with him, the first thing you were aware of was the size of his lips and his mouth."

But it also goes a little deeper than that. The tongue is said to represent the Hindu goddess Kali, the goddess of everlasting energy. That may have been a prophetic element, as The Stones are celebrating their 50th anniversary this year.

I also think the timing of this logo's debut is worth noting; it's far too suggestive for the Kennedy era and would have caused a controversy had it been created in 1963. As it was, by 1970 we were in the throws of the sexual revolution. 

The Stones were a little more generous in paying for the creation of their logo; Pasche received £50 initially, but the group was so pleased with the results that they gave him an additional £200 as a bonus. In 2008, the V and A Museum purchased Pasche's orginal drawings of the logo at auction for over £50,000. 

Throughout the years, the tongue portion of the logo has received graphical treatment from other artists, who have incorporated the Union Jack, American flag, and other elements into the design.

These two awesome logos for two awesome bands have endeared through the decades and are instantly recognizable. What are your favorite logos in music history?

5 comments:

Keir said...

I teach near Dachau and was shocked by a student wearing a Kiss t-shirt. This was 2010, mind. I immediately noticed the old 'SS' form of the logo which copies the lightning flash of the Schutzstaffel and which is illegal in Germany. Neither he, a German student, nor anyone else noticed.

Luis said...

Before Keir makes a mountain out of a molehill let me state the following. There IS such a thing as coincidence - and the SS in KISS resembling the SS of the Nazis is just that - coincidence. Both Paul Stanley and Gene Simmons of KISS are Jewish so I hardly think they had Nazis in mind with their logo.
Having said that I believe the KISS logo is much more recognizable than either The Beatles' or the Stones' logo and is one of brilliant simplicity and powerful design as befitting a hard rock band.

Pam@GoRetro said...

It is indeed a coincidence. Here's what Wikipedia had to say about the KISS logo: "Frehley created the now-iconic logo, making the "SS" look like lightning bolts, when he went to write the new band name over Wicked Lester on a poster outside the club where they were going to play.[20] The runic letters happened to look similar to the insignia of the Nazi SS, a symbol that is now illegal to display in Germany. Therefore, to avoid controversy, since 1979 most of the band's album covers and merchandise in Germany have used a modified version of the logo instead, with the SS represented by two backwards Zs."

I'm not a KISS fan but I would agree that it's a recognizable logo; however, I love that The Stones' is a symbol without any letters.

JZ said...

What's interesting is how well both logos have held up over nearly 50 years. Literally everyone in the Western world has seen them from childhood. Coke a Cola is the only other logo that has had that kind of staying power.

I also like The Who's old logo with the long arrow pointing up from the small o and the bulls eye. The Who used it much less after 1967 and that was a mistake, as it still looks very cool. They did bring it back a bit in the eighties.

Pam@GoRetro said...

JZ--I like The Who's old logo, too. It was quintissential 60s.

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