Wednesday, October 03, 2012

Now That's How You Sell a Sears Freezer

In 1968, Sears was lagging in its sales of Kenmore freezers. Their solution was to create a 16-minute training video starring Judy Carne and Arte Johnson doing a Laugh-In spoof called Freeze-In! The salesmen watching this were in for a treat: Judy is featured quite prominently at the beginning go-go dancing in a bikini and body paint, which begs the question of whether this technique translated in more freezer sales that year, or if the men were merely too distracted to pay close attention. To be honest, much of the training video is, like one of the show's famous taglines, "Verrrrry interesting....but stupid!" However, it's a fun little time capsule look at the late 60s. Arte is mildly amusing. The freezer colors are cool. And if it matters to you, you have a girl in a bikini dancing. What more do you want, brother?

1 comment:

JZ said...

"And if it matters to you, you have a girl in a bikini dancing. What more do you want, brother?"

A girl in a mini skirt...:) Cute video, and it brought back a lot of fun memories of Laugh In.

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